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Tag – You’re It!

March 29, 2011

What are your tags?

What is special about you and your brand – what makes you pop out from the masses who also write in your genre? I’ve been cruising the web learning about platform building (about time!) and found a very helpful post by Kristin Lamb, author of We Are Not Alone: The Writer’s Gide to Social Media. One way of pinpointing your brand, she says, is to write out the tags that describe you. So I did, and here they are:

Erotic Needs no introduction, defines everything we write. Explicit sex scenes created to evoke arousal and enjoyment.

Romance Happy endings, always. Satisfying, never tragic, always upbeat at the end. The erotic scenes are not gratuitous but always part of a story that leads somewhere. It may be happy-for-now, but the reader will be pleased the characters got it together.

Boomers Many of our characters are Baby Boomers. We don’t limit ourselves to this age range, but since we claim it as our own, we write stories that celebrate sex and vibrant living across the age spectrum. 

Couples We are a married couple, and we write for couples (married or otherwise, straight or LGBT). We craft scenes that appeal to both genders, scenes that invite fantasizing, scenes that can be part of foreplay, scenes that lead to one of our favorite lines from a reviewer of our very first published book: “the reader will no doubt want either a partner or a bucket of toys close at hand.”

Bisexual Heroines for lots of reasons. Because both of us enjoy reading and writing scenes involving two (or more) women together. Because there’s evidence that as we age, we become more sexually fluid. Because for some couples, if she wants him to read erotic romance together in bed, reading about two women may help entice him into the story. Because I’m bisexual. Because it’s fun.

Swingers Because the fantasy of ménage is so tantalizing. Because swinging offers so many opportunities for decadent lovemaking, for taking turns being the sole focus of two, three or more other people, for sharing pleasure, enjoying voyeurism, giving one’s partner a special gift.

Polyamory Sometimes, as in swinging, ménage is about recreational sex, but sometimes it’s about three or more persons falling in love, sorting out the intricacies of the relationship combinations, and making long term commitments. We write a world where such dreams can come true.

Sexual Freedom We’re not fond of the term “promiscuous” and prefer to champion consensual freedom of sexual expression as a healthy approach to sexuality. We know this requires deep trust and open, honest communication, especially when sexual freedom takes place within the context of committed relationships.

You’ll notice some of these tags (Erotic, Romance, Couples) describe everything we write. Others (Boomers, Swinging, Polyamory) are more fluid and are something you can find in our work, but not something that limits us. Taken as a whole, we think this set of tags defines us, and it’s what we hope we deliver to our readers.

If you’re a writer, what are some of your unique tags? If you’re a reader, what tags describe what you’re seeking when you read?

5 Comments leave one →
  1. March 29, 2011 6:01 am

    It’s not so much about standing out different from the crowd. With tagging, using the right terms (the ones that people use to search for work like yours), the hope is that you will show up at the top or near the top, of the search results of all the works like yours. So think about the terms that a person looking to read work like yours would use to search. story locations are good, all the genre(s) words are good, and all the subgenre and slang words used for your categorization are good, and don’t be afraid of “overlapping” tags, where the same trait is being described, using different words or different spellings (for example, a lot of F/F fiction can be found using the term “lesfic”, as well as “lesbian” and “F/F”).

    The worst thing you can do with tagging/labeling is use words inappropriate/mismatched to your story’s true content. Searching readers HATE false advertising and will boycott readers and publishers who constantly mislabel/misrepresent work. So abundantly label, but be truthful.

    • adrianakraft permalink
      March 29, 2011 7:07 am

      Hi Lara, thanks for stopping by. What you say is especially true about utilizing tags for search engine optimization for specific books or posts, where abundant or overlapping tags can help an item be found. In today’s post I was using tags more as a way to pinpoint brand – working to identify the core characteristics of what my husband and I write within the brand of Adriana Kraft.

      • March 29, 2011 8:09 am

        Are you talking about figuring out what the biggest “tags” would be and working them into a “tagline” to go with your pen name in readers’ minds? Like a movie concept in one sentence or phrase?

        I don’t even associate any big name authors with “tagline” phrases, so it may not be so useful for authors. You’re known by your work, and the blurbs you use for those. Be catchy, be concise, be consistent in content and quality, and you’ll be fine.

        IMHO. Others may feel differently.

  2. March 29, 2011 10:23 am

    When I post tags I try to make them connect with the book….Things that are also unique to the story….There are so many tags out there that you have to find a way to stand out from the group…

  3. adrianakraft permalink
    March 29, 2011 9:33 pm

    Thanks, Lara and Savannah – Hmm – I’m not talking about tagging individual books or posts. Maybe it’ll help if I quote a bit from Kristin Lamb’s blog that I’m responding to above. She’s talking about building your platform and identifying your author brand – what is unique about you:

    “Our platform definition is basically our image, and affects the way we will approach others… Writing out your tags (discussed in ) will give you a good clue as to HOW to define your author image.”

    So the eight tags I listed aren’t going to turn up in some master tag line, and most of the time they probably won’t all apply to any given piece of work, but hopefully they’ll be the words readers think of when they see the name Adriana Kraft. Hope that helps clarify!

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