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Platform Building Crusade

February 17, 2011

I just joined FaceBook (you can find me HERE) to improve my marketing platform. My first FB friends, of course, are authors I’ve known and marketed with for several years. So when fellow erotic romance author Savannah Chase posted a link to a crusade she’d just joined focused on platform building, I paid attention.

Rachel Harrie is a gutsy unpublished author who’s going about building the platform for her career the right way. When an author submits a query, publishers want to know what kind of marketing the author will engage in, and they’re not just seeking empty promises. Information like website hits, blog subscribers, Google ranking, FaceBook followers and reader base have become standard components of submission guidelines.  

When my first book released in September 2006, I didn’t have a website. Granted, the book had been picked up by an unknown and shaky new e-publisher that folded less than a year later. They should have known better, and I should have known better. I share that story as a way of saying I’ve entered the marketing arena bass ackwards and I still have a lot to learn!

Enter Rachel’s Crusade. There are now 211 of us, from all genres imaginable. We’re subdivided into groups – I’m in the Erotic Fiction and LGBT groups – and I’m sure we’ll do some things together as a group. But I’m also looking forward to exchanges with authors whose work is nothing like mine to help me think outside the box. Plus, I read other genres (history, poetry, women’s fiction) so it’ll be great to connect with them, too.

I’ll keep you posted – can’t wait to see what Rachel has in store for us. Oh, and if you’d like to keep up with our activities, the Twitter hashtag #amcrusading will take you there.

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10 Comments leave one →
  1. Gina Blechman permalink
    February 18, 2011 1:27 am

    Hello fellow crusader! I found you on the list and noticed that our genres are similar. Thought I’d give following your blog a try. 🙂

    • adrianakraft permalink*
      February 18, 2011 8:31 am

      Thanks, Gina! I’m just getting around to crusader blogs and don’t have much of a system set up, but love to meet authors with similar genres. Maybe Rachel will help us with a system?

  2. February 18, 2011 6:32 am

    Hey there!

    I’m a fellow crusader stopping by to say hi and follow you 🙂

    xx Rachel

    • adrianakraft permalink*
      February 18, 2011 8:32 am

      Thanks, and thanks for the follow. And the Facebook add. This is a happening thing!

  3. February 18, 2011 12:17 pm

    Fellow Crusader and new follower. *waves* Hello. I really enjoyed your post. I agree about reading everyone’s different genres. I write several different ones and enjoy reading all. I think being open minded is very important and this crusade will help writers get out there and help others understand the different genres to write. I think it is going to be a lot of fun.

    • adrianakraft permalink*
      February 18, 2011 11:41 pm

      Thanks Regina, I’m loving it, too. Kind of recharges the batteries!

  4. February 18, 2011 11:12 pm

    Hi, fellow Crusader! 😀

    I love this Crusade thing, it’s awesome and it’s only just begun! hehe

    • adrianakraft permalink*
      February 18, 2011 11:42 pm

      you’re right – I wasn’t so glad I’d signed up when I saw that first assignment, though!

  5. February 20, 2011 10:42 am

    Hi Adriana! Greet to meet another crusader! Thanks for visiting my blog. I’m looking forward to reading much more from you!

    • adrianakraft permalink*
      February 20, 2011 11:36 am

      Thanks, Nicole – this is happening faster than I can keep up with, but it’s a lot of fun!

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